“It’s passion,” said Monte Nelson, the brand manager for Fort

Embed this videoFort Worth based Nocona Boots has seen a boost in business thanks to college themed boots made especially for fans at 41 schools across the country. (Published Friday, June 1, 2012)Sports fans want more than just jerseys and big foam fingers. Now they’re buying boots.”It’s passion,” said Monte Nelson, the brand manager for Fort Worth based Nocona Boots.Nocona manufactures and sells college themed boots for fans at 41 schools, including Southern Methodist University and Texas Christian University, whose sales have been through the roof.”We started with three universities back in 2009 Texas Tech, TCU and Oklahoma State,” Nelson said.

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